I’m a digital creative based in Wisconsin.
I have a deep understanding of marketing sites. I began my career in marketing but have spent many years in design roles that include Brand Designer, Growth Designer, and now Design Engineer.
This journey has provided me with a unique perspective on each level of the funnel. I’ve driven sales, scaled brands, increased user adoption and retention, and now focus on building the foundations of a design system.
My path is fueled by a passion for self-led learning, which has made me more technical, thoughtful, and action-oriented in my practice.