I’m a digital creative based in Wisconsin.

I have a deep understanding of marketing sites. I began my career in marketing but have spent many years in design roles that include Brand Designer, Growth Designer, and now Design Engineer.

This journey has provided me with a unique perspective on each level of the funnel. I’ve driven sales, scaled brands, increased user adoption and retention, and now focus on building the foundations of a design system.

My path is fueled by a passion for self-led learning, which has made me more technical, thoughtful, and action-oriented in my practice.

• Aug 24 - current
  Design Engineer

  Hims & Hers

  • Building custom pages and components using React, Typescript and styled-components
  • Developing out our corporate storytelling hub - a series of pages including a Newsroom CMS, About page, How It Works page, and more

• Oct 22 - Aug 24
  Designer

  Hims & Hers

  • Worked alongside organic growth team to improve conversion of users into the medical intake flows
  • Completed A/B tests to inform success of designs choices
  • Collaborate with cross functional stakeholders to ensure a consistent, delightful user experience

• Mar 22 - Oct 22
  Brand Designer

  Tropic

  • Established how the brand should look, sound and feel alongside product and marketing teams
  • Owned multi-channel deliverables such as the website, social media, marketing collateral, swag, and booth design

• Dec 20 - Mar 22
  Digital Designer

  GMR Marketing

  • Worked on interactive websites, photo experiences, web-based games, and more for brands including Nissan, HBO, US Bank, ESPN, Comcast, AT&T and more.